Personal Branding – Letterhead

April 16, 2008

Let’s talk about letterhead.  The first question to ask yourself when deciding what to do about personal letterhead is, “Do I need it?”  I’m going to be completely honest here: probably not…but it can’t hurt.  If you are in professional organizations that may require you to send out written communications in your name not in the name of the organization then you may want to consider it (there are a handful of other reasons too).  Now if you own your own business and it is set up as a sole proprietorship under your name and not a “Doing Business As” then you definitely need it.

The last thing that you want is for a professional communication to come from you on copier paper.  It looks and feels cheap and will not have the same impact that letterhead will have.  So, let’s talk about paper.  You want to use something that looks good and feels good in the hand.  My recommendation is to go with twenty-five percent cotton paper at a weight of at least twenty-four pounds.  This is comparable to resume paper.  Remember to only use text weight paper, cover stock and card stock would be overkill.

The design of your letter head should be very similar to the design of your business card.  If you are sending someone a personal communication, chances are you have met them before and they have seen your business card.  Sticking with the same theme will re-enforce that part of your brand in their minds.  If you have not met the person, include a copy or your business card in the folds of the letter. 

Your best option is to have the letter head printed at a company, preferably the same one that did your business cards, since they get the paper (which is relatively expensive) at a much lower cost than you will.  Plus it will save you the time of having to create and print all of this yourself.

Happy communicating!


Personal Branding – The Business Card

April 14, 2008

Your business card says a lot about you, usually literally.  Most people have business cards that reflect who their employer is and what they do there and that’s fine, but typically you have little to no control over the content of those cards.  They usually consist of the same design that everyone else in your company has with the same logo, color scheme, and format.  These are fine when you’re networking for your company and trying to bring in business for someone else.  This post, however, deals with the personal brand.

This is when you need to decide if you want to establish yourself as an entity outside of your employer or if you want to be known as “that guy/girl who works for…”  First thing’s first:  you are not stabbing your employer in the back if you have a separate business card for just yourself.  If you are getting paid to network for your employer you should probably make sure you are doing that first, but you can carry both cards.  Don’t make a production out of handing people you meet each card individually though.  In your business card case arrange your cards so that first is your company card and your personal card is right underneath it and go every other one.  Then all you have to do is say “here are my cards” instead of “here is my card.”  So let’s talk a little bit more about your personal card.

If you are going to have a personal business card, the content should be slightly different from the content of the one you receive from your employer.  The good news: your name doesn’t change!  Where you would normally put your title, don’t.  Instead of a title, put what you want to be known for, for instance, my personal business card, in the title slot, says Marketing and Public Relations Professional.  A company derived title only says what you do, not who you are.  Remember we’re trying to establish you as you, not you as an employee of…

So, what else?  It’s for you to decide what personal information you decide to hand out to new contacts.  A very easy place to start is your e-mail address.  I would suggest a web based e-mail for this, my personal preference is Gmail.  If you are creating a new e-mail account, remember that your username is a reflection of who you are.  You don’t want the CEO of a Fortune 500 company to know you as  hotstud55@_____.com.

Next, you’ll want to include a phone number if you are comfortable doing so.  I wouldn’t recommend your house phone so much as I would a cellular phone for obvious reasons.  It’s entirely up to your discression, but I did not include my address on mine.  If you are comfortable doing so, go for it, but the first time I meet someone is not when I want them to know where I live.

Do you have a website, blog or social media profile that you’re particularly proud of?  Stick that on the bottom (or top whatever your preference may be).  It’s a great way to increase traffic to your site.

As far as paper goes, you probably want middle of the line.  Your business card can speak volumes about your credibility.  Sixteen pound copier paper as a business card say something all on it’s own.  I have met a few people who have business cards that almost feel like they are credit cards; high gloss shiny plastic makes a statement, but it might be over the top for your personality (and your budget).  A simple gloss or matte paper business card will do just fine. 

As far as design goes, you can use a pre-fabricated design or you can create one on your own if you’re design savvy.  Just make sure that the design is simple and doesn’t distract the eye away from the important part: you! 

 


Personal Branding – The Beginning

April 13, 2008

My next few posts, at least, are going to be about the fine art of personal branding.  If you want to establish yourself as the absolute go-to for your particular field, you’re going to have to sell yourself as the absolute best in your field.  Business cards, resumes, blogs, websites, portfolios:  all these things are going to enter in to your personal brand.  Before I get too far into this, I want to hear some of your ideas on personal branding. 

What do you think is the single most important aspect of developing a personal brand?  Let the comments fly!